A product review is important to build an
author’s credibility and visibility. Credibility and visibility are two
important marketing aspects that can bring success to your business.
Reviews are feedbacks or reports about
certain products, services, and events etc.
The purpose of gathering reviews is to
build credibility and also to know what people think of your products or
services. Product Reviews are important because these show you your consumer’s
perspective, and with their critical comments, you will be able to find ways to
improve your products and services.
Today, Blogging is becoming a popular
marketing tool for most people, who want to expand their business throughout
the cyber world.
What is a Blog? A Blog is a virtual journal
in which a series of posts are displayed on web pages or blog sites. It is
arranged in a chronological order, usually from the most recent post to the
oldest. Blog sites are also an advertising media wherein you can post images,
videos and write-ups about your business.
Nowadays, there are many websites that
offer free blogging services. One of the most popular and widely used by
bloggers is Wordpress.
Wordpress offers an open source blogging
software with free hosting which you can utilize in creating a blog site.
Posting and customizing blog pages in Wordpress is easy and fast. Aside from
being user friendly, it can also be customized by adding themes, fonts,
headers, widgets and you can also personalized your URL for a budget buy.
However, if you are not a do-it-yourself
person, you can also hire someone to make your very own website. You can search
through employment websites to find the right person to complete your project.
Try looking through Odesk or Elance, these are well known websites where
employers and contractors meet to do business.
Once you have set up your blog site, you
have now added visibility to your business and thus, expanding your marketing
media.
Additionally, building credibility is also
very important. The most effective type of blog you can create to build
credibility is a product review site. This is a compilation of reviews from
clients and customers through blog posts or commentaries, by video or audio
testimony. By having them post their testimonies and experiences about your
products, others will be able to see your credibility and performance.
It is important to get product reviews from
people who have bought your products. This is also one way to let them know
that you care about their thoughts and satisfaction. In gathering product
reviews, it is essential that you ask the basic important information from your
clients. These components will add to the gravity of the review and also give a
feeling of reliability.
First and foremost is to get the full name
of the person giving the product review. Second, ask where they are from,
specifically what city and state. Lastly, inquire about what kind of profession
or occupation they have. Asking for the following information, will make the
product reviews in your blog site more trustworthy and honest.
The product review blog site you have
created in Wordpress will become your business’ marketing asset. Utilizing and
maximizing your marketing asset will hopefully result in increased financial returns.
On the other hand, the question is how will
people reach your blog site and increase the number of your product reviews?
Having a blog itself will not be effective unless people are coming in and post
reviews in your site. One way of gathering more reviews is by gaining natural
or organic traffic through Google, or other search engines.
If someone is looking into checking reviews
about you or your products, Google is highly likely to be the first place they
would put in their search query. Since your blog site is now in existence, once
your name, company, or product is typed into Google, the person searching will
be able to find your review site on the list.
Another way to gain more reviews is through
feedback forms. You can distribute forms to your buyers and ask them to input
their thoughts about their experience, or to give testimonies regarding your
product. It is more efficient to ask to fill in feedback forms after seminars,
conventions and or workshops, because it will give you more leverage in getting
responses from people. Lastly, you can do it yourself by asking people
personally to type in your laptop or IPods, their reviews.
In this way, you can capture more feedbacks
from every customer you have.
Along with these ways in adding product
reviews in your blog site, always keep in mind to ask for and include the three
essential pieces of information needed. These are the full name, the city
location and the occupation of the person giving the review.
Finally, once your product blog pages are
overflowing with good reviews, it would be an effective place to advertise your
products. When a lot of people post positive blog reviews, others will also
visit and check your products, which will convert into increased sales.
Increasing your visibility and achieving a
credible reputation towards your buyers is an important aspect to bring further
sales for your business. In this case, your marketing asset, which is your
self-capture blog site will now be converted into your financial asset that
will eventually lead to your business success.
Also, if you want to increase the traffic
for your website, consider search engine optimization and further information
regarding this is readily available on the web. There are also link building
systems such as SEO Link Monster
